Professional pride is a key expression when we create industrial user experiences.

  • Our role
  • Strategic Design
  • Interaction Design
  • Period
  • 2015-2016

  • Awards
  • IF Design Awards 2017

Easy-Laser XT11 changes the competition on the market from selling instruments to selling rugged hand tools holding instrumental precision. The design gives new user groups higher confidence in their work. The Easy-Laser XT11 and its GUI are designed with the users’ actual environment in focus and handles harsh environments and dirty conditions.



“Impression is that people are very impressed by the graphics support and how easy the XT platform is to understand”





Icons should be easy to understand & have a visual quality that does justice to the brand.