Shift wins Red Dot: Best of the best 2018!


Evolving Design for our client Actsafe, leads to further design excellence.

The Red Dot jury has made its decision: After all of the products submitted were tested and assessed individually in the course of an evaluation process spanning several days, Actsafe Systems ACX, designed by SHIFT Design & Strategy, received the top distinction in the competition, the “Red Dot: Best of the Best”. The panel of experts awards the internationally recognized seal of quality only to the best products in a category.

Effective design collaborations proves to be successful

ACX is the result of a very fruitful cooperation between SHIFT and Actsafe Systems spanning more than 14 years. A cooperation that has evolved rope access equipment to new heights through continued focused development. This has now culminated in the current well received and appreciated design. ACX has reaped numerous awards and nominations.

ACX Power Ascender by ActSafe wins Red Dot 2018

Evaluation platform for good design

The Red Dot Award: Product Design has roots dating back as far as 1955 and determines the best products created each year. In 2018, designers and manufacturers from 59 countries submitted more than 6,300 objects to the competition. True to the motto “In search of good design and innovation”, a jury comprising roughly 40 members assessed the products individually based on the original. The strict judging criteria, which include level of innovation, functionality, formal quality, ergonomics and durability, provide a frame of reference which the jurors then complement with their own expertise.

A choice of three different distinctions are awarded: The Red Dot: Best of the Best is reserved for the best products in a category. Only 1% of entries received this distinction. The Red Dot is the distinction for high design quality, while the Honourable Mention is awarded for a particularly well-executed aspect of design work.

“Winning the Red Dot: Best of the Best is the well-earned recognition for excellent design performance. The awarded products are all characterised by an innovative symbiosis of aesthetics and function. The fact that such a small number of entries received the top distinction is proof of the rigorous nature of the judging criteria applied in the competition. I want to congratulate the laureates very sincerely on their success”, said Professor Dr. Peter Zec, founder and CEO of the Red Dot Award.

About the Red Dot Design Award

In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. The Red Dot Award is one of the world’s largest design competitions. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since, the sought-after Red Dot award has been the revered international seal of outstanding design quality. Further information available at