Shift wins Red Dot Design Award 2018 for Easy Laser


Evolving Design for Easy Laser.

Collaboration and cross-breeding of competences based on a clear and visual design strategy, paves the way to success again. Easy-Laser AB is a perfect example of this. We at Shift Design & Strategy are happy to be part of the Easy-Laser experience. This is the second time  XT11 is recognized for its design by a professional jury. Last year we received the iF Design Award for excellent design and ergonomics for “industrial products”. You can read more about this product here.

About the Red Dot Design Award

In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. The Red Dot Award is one of the world’s largest design competitions. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since, the sought-after Red Dot award has been the revered international seal of outstanding design quality. Further information available at